Cookie Policy
Last updated: 26 April 2026
Contact: hello@furzy.app
This Cookie Policy explains how Arcana Media Ltd ("we") uses cookies and similar technologies on our marketing website for Furzy(the "Site"), including at furzy.app.
1. What are cookies?
Cookies are small text files stored on your device. Similar technologies include pixels, tags, local storage, and session storage. They help websites function, remember preferences, measure traffic, and (where allowed) support advertising and analytics.
2. Technologies we use on the Site
2.1 Strictly necessary
- Essential / functional cookies required for basic Site operation, security, load balancing, form submission, or remembering your cookie preferences (including consent choices where we use a banner).
- Hosting / platform (Vercel) may set cookies needed to deliver pages and protect the Site.
2.2 Analytics and product insights
We use analytics tools to understand how visitors use the Site and to improve it. Depending on configuration, these may include:
- PostHog — product analytics, funnels, and related features on the marketing site.
These tools may set cookies or use device storage and may collect information such as pages viewed, approximate location, device/browser type, and referral source.
2.3 Advertising and measurement
We use the TikTok Pixel on this Site to measure the effectiveness of campaigns that promote the Furzy mobile app and to understand how visitors interact with the Site after arriving from TikTok. The pixel may set cookies or use device storage and shares limited event information (such as page views and button clicks) with TikTok. Where required by UK GDPR / EU ePrivacy rules, we will obtain your consent before activating the pixel for visitors in those regions.
We do not currently deploy other advertising pixels (such as Google Ads or Meta). If that changes, we will update this Policy and obtain consent where required.
3. Legal bases and consent (UK / EEA)
Where required by UK GDPR / EU ePrivacy rules, we will obtain your consent before using non-essential cookies and similar technologies (for example analytics), typically through a cookie banner or preference center. You can change your mind at any time via that tool or the links below.
4. How to control cookies
- Cookie banner / preference center: Use the controls on the Site when shown.
- Browser settings: Block or delete cookies; blocking essential cookies may affect Site functionality.
5. The Furzy mobile app
The App does not use browser cookies in the same way as the Site. The App may use device storage and similar technologies for login sessions, preferences, and analytics as described in our Privacy Policy.
6. Updates
We may update this Cookie Policy when our practices or the Site changes. Check this page for the latest version.